London’s Calling!

To celebrate the launch of The Real Housewives of London, HAYU partnered with us to create an immersive out-of-home experience that would stop commuters in their tracks and generate excitement around the new series.

Working closely with the marketing team, we developed the concept of a full-scale takeover of the LUAS corridor in Dundrum, transforming a high-traffic commuter space into a bold, unmissable extension of the show's glamorous world.

My role focused on bringing the experience to life through large-format environmental design. I collaborated directly with the HAYU team to design a series of life-sized red 3D telephone boxes, creating striking visual moments throughout the installation. I also worked closely with our print partners to ensure every element was accurately measured, produced to specification, and seamlessly integrated into the space.

The result was a vibrant and impactful brand experience that captured the drama, luxury, and personality of the series while engaging thousands of daily commuters.