‘Nobody Does Christmas Better.’

To celebrate Disney+’s Christmas movie lineup, we were tasked with creating an immersive, family-focused pop-up experience in Swords Pavilions that would capture the magic of the season and encourage shoppers to engage with the Disney+ brand.

Working closely with the marketing team, we developed a festive photo booth experience centred around a glowing selfie station, a Disney+ branded backdrop, and oversized gift boxes inspired by the platform’s most-loved characters and stories.
The installation was designed to create a memorable moment for families while providing a shareable keepsake from their visit.

My role focused on bringing the experience to life through both print and environmental design. I collaborated with printers to create custom postcard packaging for the family photographs and Disney movie branded photo frames on the photos when they are printed , ensuring the final takeaway felt premium and aligned with the Disney+ brand. I also worked directly with the Disney team to design and produce a series of large-scale, 3D branded present boxes that transformed the space into a magical Christmas destination.