KASH That Plane!

KASH Beauty invited me, alongside a selection of designers, to reimagine the launch of their latest innovative product through concept development and packaging design.

The brief was to create a standout packaging concept, a supporting campaign graphic, and a bold window takeover for Boots Pharmacy that would capture attention both on the shelf and in-store.

From the outset, I immersed myself in the KASH Beauty brand, exploring its identity, audience, and product range to uncover opportunities for storytelling. Starting with a blank canvas, I developed the creative concept from the ground up, shaping every element from the visual direction and packaging design to the campaign messaging and playful taglines. The result was a cohesive creative solution designed to celebrate the product launch while bringing the brand's personality to life across multiple touch points.